Over the last decade the Pakistani fashion industry has evolved immensely. There have been new Pakistani clothing brands that have launched and some old Pakistani clothing brand have revamped themselves completely. The progressive change in the fashion industry has not only gained a huge customer base but also some small scale clothing businesses have been launched.

There are not only clothing brands for females but the men’s wear collection has also changed with time. Textured prints and embossed materials have been introduced for men’s shalwar kameez. For wedding wear new designs and cuts were introduced in prince coat and sherwanis. The present generation is more enthusiastic about trying new designs and cuts. People a decade ago were not so experimental with the Pakistan menswear designs.

During the lockdown of Covid-19 e-commerce businesses gained a massive boom and doing online shopping became a new trend. It can be seen that businesses that had online shopping portal gained massively huge number of profits. Moreover small business also took the liberty of selling online through Facebook and Instagram. Other websites like sanjni.pk played an important role as small business could display their collection on the website.

There is a massive list of designers that have been launching their collections with every season and occasion. Just to name a few Sana Safinaz, Maria B, Charizma, Chinere, Elan, Zara Shahjahan, Hussain Rehar, Usty Bloom, Sapphire.pk, Jazmin, Hem clothing, Haris Shakeel, Faiza Saqlain, Baroque, Farah Talib Aziz, Limelight, Asim Jofa and many more. 

All these big Pakistani clothing designer houses have collection of pret, eid dresses, formal wear, men’s collection, etc. These designer houses have launched their online stores as well where there collection and sales are always available. Since COVID-19 online shopping has gained a lot of hype and many people find it more convenient to shop online. Proper description of the design chart has made it much convenient for online shopping as people can check the measurements and order the size they think will be most suitable. 

Jewelry of Pakistan always have been in the limelight but over the years the shopping of jewelry from online store and getting them shipped all around the world has help it gain huge customer base. There are Pakistani jewelry designers who have moved abroad and they have launched their brands. This has helped them to make a niche in the international market and customers who find our designs attractive and wearable can order them and enjoy wearing those pieces of jewelry. 

There are variety of options that has been introduced for wedding wear in the Pakistan clothing industry. There is a huge variety of lengha, sharara, ghagara, special Nikkah dresses, saree and many more options. All the designer houses in Pakistan launch new collection as the wedding season approaches.  All these collection are divided into multiple segments which are,

1. Festive Collection: this collection consist of all semi- formal dresses that you would wear to attend a wedding. Then there is a range of formals that is designed with heavy stone work. These heavy dresses are worn by the close relatives’ and cousins of the person getting married. They have designs of clothing that can be worn as Eid dresses.
2. Engagement dresses: the evolution in the taste of clothing of people has changed a lot and it can be observed that designers have brainwashed the customers to wear pastel colors and neutral colors on engagement function. The amount of work on these dresses depends upon the type of function being held. If it’s a function with large gathering then it is most likely that the bride will choose heavy stone work for her dress. Otherwise they are collection of dresses available that has fine quality work which is minimal yet perfect for the occasion.
3. Mehndi dresses: traditional when the word mehndi or mayoun was heard the image that draws in the mind is a bride wearing a yellow dress with minimal to no make-up. It was the portrayal of natural beauty. However in today's world Pakistani designer houses have launched proper mehndi collections that have range of variety of colorful dresses that are worn on mehndi's. The color palette ranges between greens, orange and yellows.
4. Walima Bridal Dress: over the years a tradition has been going on that brides choose to wear red on Baraat and on Walima they tend to choose colors like blues, grey, lavender, etc. These colors are chosen because they want the bride and groom to match and complement each other’s looks. For the men’s wear collection new cuts and design in prince coat, blazer, tuxedo and many more have been introduced but the color palette chosen by men for wedding wear is very limited. Hence brides tend to wear dresses with heavy works but pastel shade of the masculine color.

• Designer Clothing Store

Designer clothing stores like sajni.pk are available online for customer with a one stop solution to see latest designs of all designers. They have a variety of Pakistani designers who have been displaying their collection on this website. It not only has pret collection but also has a wide variety of bridal dresses, wedding dresses, designer dresses, jewelry, saree, lehenga and many other designs of clothes are available on the website.

• Online clothing store

Clothing brands like limelight, sapphire, Asim Jofa, Farah Talib Aziz, baroque, Faiza Saqlain, hem clothing, Jazmin, Sana Safinaz, Maria B and many more designers have their online store were all the articles available off the rack are also available on their online pages.